I designed dozens of physical and digital assets for the viral 360 campaign for Hue Drops. The activations proved successful as the product was immediately loved by the online skincare community.
Social
Designed a seamless social post to describe the differences between Dew Drops and its new ssiter Product Hue Drops. One of the best performing organic posts during the launch, with high engagement metrics: 30,500 likes and over 500 shares.
Larger influencers received informative mailer with a branded lamp that emulates golden hour, the type of glow that the product gives the skin.
Smaller influencers received informative mailer with just product.
Featured in WWDÂ Magazine, March 2024 edition.
