Designed digital and print assets for the successful launch of this retinol serum, a notoriously difficult product to market. The challenge would be to educate the consumer on how this product differed from other retinols, solving the pain points of irritation and increased acne in a fun and easy to understand way.
Advertsing
Glow Recipe's best performing launch ads to date boasting high CTRs throughout the entire campaign.
Retinol can be a tricky product to market, due to the side effects and irritation it can cause. Staying inline with Glow Recipe's philosophy of making skincare fun, Me and the PR team created this with this fun, foldout design. It conveys all the information the influencer needs to best use this product while letting them know of all it's benefits.
Designed in-store materials used to promote and educate about Blackberry Retinol. Banners, placemats, and mirror clings were created to do a "takeover" of local Sephora's Beauty Studios.
